Because our programs are not ready-made, off-the-shelf solutions designed to fit all situations, understanding the problem and the audience is critical to truly addressing the issues and communicating with messages that resonate and motivate.

For example, Ervin Marketing conducts research among employees to understand the corporate culture before recommending solutions. Using a variety of methods, we learn employees’ attitudes, understanding, language and behaviors to help us craft solutions specific to each situation.

Focus group research is conducted on- and off-premise, with and without video assist. We don’t just listen to what respondents say; we transcribe their words, collate recurring topics and themes, and objectively analyze the results, drawing conclusions based on actual collected information, rather than making judgments on what we thought we heard.

We design online surveys, develop and field them, with results posted securely for review and analysis. One-on-one telephone studies reach executives and others who may be in non-traditional business environments.

“Gimme Five^SM” is Ervin Marketing’s research model used to measure awareness, attitudes and shifts, likes/dislikes, expectations and intent, quickly and with a minimum of disruption to workers.

Taken together, our research models provide a strong foundation for success in solving communications problems because they break through preconceived notions and build on real understanding.