Kimball International Case History

The Situation
Kimball International manufactures and markets wood furniture for offices and the hospitality industry, and also provides engineering and manufacturing services to global customers in a variety of industries. At the time of the campaign, they also manufactured pianos, and their logo included a piano key design. Kimball wanted to reduce HR costs and shift responsibility for administrative tasks from HR professionals to the owners of the information, their employees. Because these employees rarely worked on PCs, Kimball needed to introduce kiosks for this purpose. They needed a way to communicate this change in process and engage employees in the use of kiosks rather than personal contact with their HR rep for routine transactions.

The Objectives
• Educate employees about the change in process and the benefits to them surrounding it.

• Facilitate employee use and confidence in the new system.

• Engender enthusiastic acceptance of the employee self-service system.

The Strategy
• Create a cascading “road show” whereby HR Reps rolled out the service one department at a time, capitalizing on the learning with each rollout, and endorsing the new system.

• Promote trial with a contest that rewarded employees for logging in.

• Brand the kiosk as “The Key Station,” incorporating the corporate logo in the graphic and positioning the system as giving employees “the key to the system” for their personal convenience.

The Solution
The Kimball “Key Station” Campaign

Poster
Wallet Card
Support Materials