Unisys Case History

The Situation
Unisys Corporation is a global leader in the areas of server technology, systems integration, infrastructure and outsourcing.  As a computer savvy company, they were pioneers in the adoption of employee self-service and manager self-service systems, which freed up their HR professionals to align with the management of the business units.  The HR team sought to serve the various business units much as outside consulting firms might.  They called on Ervin Marketing to help them create the branding, value proposition and marketing materials, which would assist them in reaching their goal of successfully competing with outside consultants for inside jobs.

The Objectives
• Educate and train the HR professionals how to be “business consultants.”

• Create a process for the internal HR professionals to use.

• Market the new internal “HR business consulting group” to Unisys business units.

The Strategy
• Utilize the proprietary Ervin Relativity Scan^SM to identify and shape the products and
   services that HR would market to Unisys business units (and potentially to businesses
   outside Unisys).

• Create a database of case histories and a “Process Bible” for HR business consultants.

• Brand the HR department as the Unisys Business Consultancy.

The Solution
Unisys Business Consultancy Campaign

Best Practices Binder
Business Card Case
Post-It™ Note Premium Process Bible
Phone Directory
Capabilities Brochure