PricewaterhouseCoopers Case History
Diversity recruitment and retention were important issues
for the consulting arm of PricewaterhouseCoopers. Because
there wasn’t a culture of appreciation for diversity
inherent within the organization, the PricewaterhouseCoopers
Diversity Retention Team engaged the services of Ervin Marketing
to assist them in changing internal thinking through communications.
• Link the values of diversity with the values of PricewaterhouseCoopers.
a work environment of respect for people of color.
• Expand the thinking
and appreciation for a diverse workforce.
• Close the gap between the diversity
of PwC clients and their own consultants.
• Leverage internal, enabling technology to send video to the laptops of
• Create a celebratory video linking Martin Luther King
Day and Dr. King’s values to those of PricewaterhouseCoopers consultants.
the message out to consultants and clients alike.
Martin Luther King Day Video