THF Realty Case History

The Situation
THF Realty is a leading, independent developer, investor, owner and manager of real estate, responsible for building more than 15 million square feet of retail and office space across America in just the last 10 years. In addition to promoting the company’s many commercial developments, Ervin Marketing was charged with the task of creating an advertising campaign for THF Realty’s highly exclusive St. Louis residential property, The Plaza in Clayton.

The Objectives
• Position The Plaza in Clayton as the area’s most desirable luxury
condominium community.

• Convince an affluent audience of young adults, aged 25 to 44, that The Plaza in Clayton offers the kind of carefree, upscale lifestyle they can — and should — be living.

The Strategy
• Communicate the many advantages of living at The Plaza in Clayton: unparalleled amenities, a prime location, breathtaking views and residences built to the owner’s every desire.

• Support those benefits with elegant photography and attention-grabbing, descriptive copy.

• Urge prospects to schedule a private tour to experience The Plaza for themselves.

The Solution
The Plaza in Clayton - “Beyond Expectations” Campaign

Print Ads
Website
Brochure