SSM St. Mary’s Health Center Case History

The Situation
SSM St. Mary’s Health Center was enhancing its women’s imaging department and introducing the Breast Center concept to physicians, staff and consumers. The new Breast Center included updated state-of-the-art technology, additional patient-centered staff and new diagnostic options.

The Objectives
• Generate awareness among consumers and referring physicians of the Breast Center and its service enhancements.

• Increase patient referrals and scheduled mammograms at the Breast Center.

The Strategy
• Rebrand the women’s imaging department as the
SSM St. Mary’s Breast Center.

• Communicate to physicians and consumers that the
department's enhancements would equal more personalized care and reduced time between screening and treatment.

The Solution
New Visual Brand Identity
Print
Consumer Direct Mail
Referring Physician Direct Mail
Window Displays
Posters
Flyers
An Open House/Health Fair
Brochure