Harbour Group Case History

The Situation
Founded in 1976, Harbour Group is a successful, privately owned operating company based in St. Louis, Missouri. The company was best known for its investments in the industrial and manufacturing sectors. However, Harbour Group had also made considerable investments in other markets, and the company needed to communicate that to an audience of intermediaries who might look to Harbour Group to facilitate a deal.

The Objectives
• Raise awareness of the breadth of Harbour Group’s investment portfolio among key intermediaries, including investment bankers, accountants and lawyers.

• Create a marketing campaign that could be extended over time as Harbour Group adds new companies to its portfolio.

The Strategy
• Communicate that Harbour Group will invest in a wide range of industries, as long as there is an opportunity to build long-term, lasting value.

• Use engaging visuals and copy to quickly and effectively convey the campaign messaging and to create a cohesive brand image.

The Solution
Harbour Group - “What Connects…” Campaign

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