St. Louis Community College Case History

The Situation
St. Louis Community College offers exceptional opportunities for students
to obtain education leading to top careers in nearly 150 specialties. With
tuition costs at four-year colleges and universities skyrocketing, SLCC is the most economical way to complete the first two years of undergraduate work or obtain a Certificate in a specific field.

The Objectives
• Generate a quality image for the educational opportunities available through St. Louis Community College.

• Communicate that St. Louis Community College is a smart start to higher education and workforce development.

The Strategy
• Convince the target audience (diverse young adults 18 - 25) that they can START SMART at St. Louis Community College.

• Support that promise with the fact that St. Louis Community College offers high-quality programs in a number of career choices.

• Visualize the end result: a fulfilling and rewarding career in their field of choice.

The Solution
St. Louis Community College - “START SMART” Campaign

TV
Print
Radio